Gifting and promotional marketing are incredible tools for boosting sales and employee retention. But it’s not as simple as sending out products and waiting for the benefits to flow in. There are many different factors on your plate such as budgeting for quality products, sourcing said products, mastering the complicated art of logistics, managing ongoing […]

So you’re in charge of your organization’s promotional products and brand experiences. Congrats! You may not think so yet, but this is going to be fun. Before we get into curating the perfect set of products and experiences for your team, you have to learn how to set your swag budget. Budgets for promo products […]

It’s a simple fact: gifts are always worth the investment, but the promo industry can be an intimidating one to jump into. With the countless features and capabilities available, it’s hard to narrow down which brand marketing partner is the best fit for your company and goals. SwagUp is a popular option for managing brand […]

Remote work has become the norm in recent years, and businesses are still exploring the best ways to support and connect their teams from afar. While smaller or more localized companies are beginning to engage in more in-person events, global companies are still facing a familiar challenge: How do you keep a large, remote team […]

Best Sendoso Alternatives in 2024 There’s a lot to consider when looking for the right gifting and brand marketing partner. Sendoso is one commonly used gifting platform, but as the promotional industry continues to flourish, it’s a good idea to explore all your options as other platforms emerge and evolve. We did some research so […]

Forget boring business tactics. Corporate gifting is your secret weapon to improve your brand image and relationships. Enrich your relationships: Each thoughtful interaction deposits currency and builds rapport. The more personalized and timely your corporate gifting strategy is, the more your balance grows—turning clients into loyal fans and employees into brand advocates. Imprint Engine empowers […]

Imagine it’s the holiday season, and your company is gearing up to express gratitude to clients, partners, and employees. You want to make a lasting impression that reflects your brand’s values and appreciation. How will they feel when opening the box? It’s the warm, small gestures that count. Plus, it is strategic. To answer the […]

Promotional Budget Methods According to Bizzabo, 80.4% of organizers identify in-person events as their most impactful marketing channel. However, when it comes time to get the paper and pen to start budgeting, skilled individuals from marketing to HR often need help knowing where to start. This guide will discuss four simple and actionable promotional budget […]

Remote work is transforming the workplace and empowering organizations to hire people from all over the world. Having a global team undoubtedly makes for great business. Dispersed employees provide increased diversity, local expertise, and an edge in an increasingly competitive global economy. But with physical distance, there are plenty of challenges when it comes to […]

The workforce is about to undergo significant changes. By 2025, 60% of employees will be millennials—a generation that places Corporate Social Responsibility (CSR) at the forefront of their priorities. It involves environmental stewardship, community engagement, and ethical practices. Why should businesses pay attention? Let’s explore actionable steps you can take to enhance your Corporate Social […]

As global environmental awareness increases, it is now an expectation from consumers and workers that businesses have sustainability initiatives in place. In fact, 88% of employees believe it is no longer acceptable for companies to just make money; companies must positively impact society as well. In another survey, 83% of millennials said they’d be more […]

Technically we’re not scientists. But we do consider ourselves experts in the science behind brand experiences. We call it The Gifting Effect (so do researchers Michela Balconi and Giulia Fronda). It goes far beyond your company’s holiday party or branded merch. It’s ingrained in nearly every facet of our lives. The Gifting Effect entails more […]