Top 10 Trends in Promotional Marketing 2018

  After attending a few large expos at the start of 2018, we have found our top 10 trends that are sweeping the promotional marketplace. The products listed below are all current best sellers or are set to release in 2018. 1. Tech, Tech, and More Tech As our obsession with the latest and greatest in technology continues so does …

Purchase Behavior of G.I. Generation and The Silent Generation

Last week Imprint Engine’s blog focused on the purchase behavior of Baby Boomers. The last two generations we will be covering are the G.I. generation and The Silent Generation. The reason we have lumped these generations together is that a majority of their purchase behaviors are identical. Consumer Insights of Baby Boomers The G.I. or Greatest generation’s date range is …

Purchase Behavior of Baby Boomers

Last week Imprint Engine’s blog focused on the purchase behavior of Generation X. Baby boomers are a whole different demographic than what we have covered in the past, however, with the recent rise in their smartphone usage it is also trending toward the purchases we see in other generations. Consumer Insights of Baby Boomers The Baby Boomers’ age range is …

Purchase Behavior of Gen X

On Imprint Engine’s last blog we covered the purchase behavior of Millennials. Generation X will start to move away from all of the digital influences you see in the first two generations we covered. The reliance on technology is not as heavy as those within the Generation Z and Millennial generations. However, technology is still a large part of their …

Purchase Behavior of Millennials

Last week on our blog we covered the purchase behavior of Generation Z. As we move to the next oldest generation, Millennials, you will see many similarities to Generation Z due to growing up with digital influences as well. Purchase Behavior of Millennials The Millennial generation was aptly named due to the fact they would be coming of age at …

Purchase Behavior of Generation Z

Generation Z, also known as, The Founders Generation, Post-Millennials, the iGeneration, Plurals or the Homeland Generation, favor the digital scene when it comes to purchasing. They want to be wowed by something on Facebook, Twitter, Instagram, Snapchat or Pinterest. These platforms are used like Google, to search for the next big thing. They may even make a purchase through an …

Consumer Behavior Of Modern Generations

“Enlightenment is the key to everything, and it is the key to intimacy, because it is the goal of true authenticity.” –Marianne Willliamson There are certain trends that are true across all generations, however the purchase behaviors of those born in different eras can vary widely. Knowing what age group you are targeting with your next promotion can help you …

Mission Statement Blunders and How to Fix Them

“Belong anywhere.”- Airbnb Airbnb’s simple mission statement is designed to tell consumers what their main goal is for travelers. It is only two words long but it says that they are striving to make it possible for anyone to belong anywhere in the world. The statement is short and could elaborate on what they do to help you belong anywhere, …

How to Cultivate Your Brand’s Message

“For better or for worse, our company is a reflection of my thinking, my character, my values.” – Rupert Murdoch What rang true on ABC News in 1997 still applies to this day. As the head of any company, or even a representative of the company, your actions and words speak to your brand. The message that you portray says volumes …

Building Brand Equity With Custom Promotional Products

Your company wants their brand to stand out amongst a sea of promotions, but what is the best way to do this? Working with a branding partner to create a custom promotional product. Customers are always looking for a brand that has ingenuity and a one of a kind promotion can give you an edge over your competitors. Defining the …