Promotional Product Campaigns

As a business owner who has built their brand upon incredible service or on a great product, you may want to capitalize on your brand equity. Brands who specialize in service, or who have not yet ventured into products that promote their brand, benefit from working with company that has the infrastructure to compile quality items. Building a Campaign Layout …

Using Templates in Editor Programs

Promotions run the gamut from small print projects to large scale vinyl banners for display. Figuring out sizing for the promotions you need shouldn’t be the most stressful part of the process, which is why templates exist. They save your company time and money by clearly laying out what dimensions are needed for your artwork. Companies that have in house …

Image File Formats 101

Are you a small business owner who is struggling with digital art? Or are you tech savvy and know all about file extensions and color channels, but still want to learn about the correct file formats for digital art? Whichever you lean more towards you can gain the knowledge you need to create digital files that are shareable with the …

Imprint Engine’s Education Series

There are multiple factors that go into the development of a marketing plan, and finding the right information to create your promotions can be confusing. In an effort to provide some clarity on how advertising agencies and graphic designers shape your ideas into ads, Imprint Engine will be creating an in depth guide of solutions to problems you may have …

Internal or External, E-Commerce Wins

Every day globalization creates an even more so interconnected world that is ripe with opportunity. One of the largest opportunities in our current market is the world of e-commerce. Your company can benefit from the e-commerce boom by partnering with an organization that creates a streamlined shopping experience for your consumers or employees. According to Forrester, a leading data and …

Ten Reasons Why Graphic Design Creates Revenue

Visual media is one of the fastest growing marketing tools due to customers mass consumption of social media. Photos, graphics, infographics and more are being shared multiple times per second. If your company is not producing visual content you may be falling behind the curve. Brand management teams are ready to help you with dedicated art departments that can help …

Refreshing Your Growth Potential

Has your growth become stagnant in the face of industry changes? Has your brand been positioned the same way since your company’s inception? If either of these situations have arisen for you and your team it may be time for a brand or positioning refresh. A brand refresh can mean a shift in the dynamics of your company. These shifts …

Streamlining Your Company’s Image

In the first post of our series we wrote about utilizing a company for a full scale branding solutions package. Our next goal in this series of blogs is to delve deeper into each of the processes discussed and how they benefit your company. The first post in the expansion of these blogs will focus on brand management and how …

The Advantage of Creative Branding Solutions

In today’s marketplace being lean is in, creating a company that can work efficiently with little waste helps your bottom line. Having a partner to turn to for your marketing and e-commerce needs in one place gives you the efficiency you are looking for. Utilizing an all-in-one branding solutions company allows you to become more lean internally as well.   …

How Branded Promotional Products Generate Business

  Chances are if you live in the US you own at least one branded promotional product. These products include anything from apparel with screen printed brand names to the branded pen you got from the car dealership you visited. The average American consumer has multiple branded promotional products that they use on a consistent basis. This continued usage of …