Can you believe what started as an online bookstore is now a shopping platform that hosts everything a person could ever need? Consumers can now receive same-day deliveries, make fast and easy returns, and find a variety of products that can be purchased with just one click.  Amazon has set a new standard for eCommerce, […]

Need to Skim? Key Takeaways: Table of Contents What Makes a Great Swag Bag? If you’re familiar with the Imprint Engine brand, you know we usually shy away from the term “swag,” because frankly, we believe it degrades what the word represents. But today, we’re not talking about cheap tchotchkes or throwaway crap you’ve seen […]

Need to Skim? Key Takeaways: Table of Contents One thing every successful global company has in common is global brand consistency. To be recognizable worldwide, your brand needs to establish a streamlined process in accordance to every region or country you’re in for how you produce, distribute, and manage your marketing and products. Imprint Engine […]

Need to Skim? Key Takeaways: Table of Contents The hoodie has evolved from a utilitarian garment for laborers in the 1930s to a wardrobe staple for everyone: athletes, soccer moms, high-fashion models, loungewear aficionados, and everyone in between. Naturally, they’ve become one of the most popular apparel options for branded merch. When coming up with […]

Need to Skim? Key Takeaways: Table of Contents Is there a wrong way to say ‘thank you’? Maybe not, but there are certainly weak ways to say it. Corporate gifting is a proven strategy to strengthen relationships, but many employees have been met with underwhelming or disappointing gifts that are poor quality, badly designed, distasteful, […]

It’s likely that nearly every graphic tee in your collection was made using screen printing. It’s a versatile method for applying designs using a mesh screen, ink, and a rubber blade. If you’re designing your next batch of merch but are curious about why exactly screen printing is one of the most popular decoration methods, […]

How to Build Your Brand Image You have to be tired of being just another face in the crowd.  Today, getting people to love and trust your brand is just as important as getting them to know you. In fact, it isn’t a luxury. It’s essential for survival! At Imprint Engine, we’ve been a branding […]

We all know by now that first impressions matter. So does the second, third, fourth, fifth, sixth, and seventh impression! (That’s not a random stopping point, by the way. On average, a person needs to interact with a brand seven times before they’re ready to make a purchase.) These impressions, or connections between you and […]

Brand experience marketing, or experiential marketing, is how brands connect with customers through in-person or digital experiences. The brand experience embodies sensations, emotions, thoughts, and perceptions that take place before, during, and after customers interact with your brand, whether it be through large-scale guerilla marketing campaigns or small-scale digital touch points. Need to Skim? Key […]

Previously,  Imprint Engine’s blog focused on the purchase behavior of Baby Boomers. The last two generations we will be covering are the G.I. generation and The Silent Generation. But what is the G.I. Generation? Sometimes called the Greatest Generation, these individuals shaped modern consumer behavior with their values of frugality, loyalty, and practicality. In this […]

So, why are the brands in the Fortune 500 that big while others barely make it by? Of course, we could list 1,001 reasons why, but they still won’t matter if we ignore one cogent truth: They have become experts at generating buzz about their brand and maintaining consumer recall. See, being visible isn’t enough. […]

The world of work is evolving rapidly. Whether you’re based in America or New Zealand, remote work has shattered geographical barriers. This flexibility grants access to top talent from around the globe. But as possibilities expand, leaders also face new questions about how to maintain global company culture. As a global merchandise partner & distributor, […]