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FEATURED POST

7 Sustainable Merchandise Ideas for Eco-Conscious Brands

In 2024, 90 percent of global consumers want companies to care about social and environmental issues. How can you become an eco-conscious brand that people want to interact with and buy from through sustainable merchandise ideas? Imprint Engine has more than a decade of experience helping brands create products that don’t end up in landfills […]

Neon outlined handshake on a dark background.

How to Maintain a Good Relationship With Customers

Posted on Wed Jun 12, 2024.

Are you struggling to balance marketing, sales, and event efforts while maintaining a good relationship with customers? You’re not alone. According to Forbes, 80% of customers want personalized experiences across all touch points. This is where it gets interesting. There is an essential piece that most brands are getting wrong when it comes to Customer Relationship […]

Two people high fiving.

How to Build Employee Morale: Effective Strategies for Managers

Posted on Mon Jun 10, 2024.

The silent productivity killer — low morale. The feeling your employees get walking through that door or logging on for the day impacts their performance, satisfaction and retention. Here’s how you can revive your team’s spirit. Morale can stoop low for many reasons, from organizational and leadership changes to the feel of the office-space (are […]

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15 Best Corporate Gifts for Clients

Posted on Thu Jun 6, 2024.

The $242 billion corporate gifting industry is expected to exceed $300 billion within the next two years. If you’re not riding the gifting train already, it’s time to get on board! Not only does gifting help build and maintain strong relationships with clients and employees, it helps boost sales and brand awareness.  Knowing the why […]

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What is Promotional Budget? An Essential Guide for Businesses

Posted on Tue Jun 4, 2024.

How to Create and Manage a Promotional Budget Have you ever wondered how some brands get their names on people’s lips? It’s not magic (although creative marketing can sometimes feel that way); a core part of their plans is having a promotional budget.  So, what is a promotional budget? This is the pile of cash […]

Watercolor drawing of a person giving another a gift on a vintage, watercolor, blue and purple background.

Can I Give a Gift to a Client? Understanding Corporate Gift Etiquette

Posted on Wed May 29, 2024.

Gifting is a powerful tool for strengthening relationships. Whether you’re rewarding a hard-working employee, celebrating a holiday, or acknowledging an important customer, a thoughtful gift tells them you value whatever it is they bring to the table. While there are some basic compliance rules like maintaining a low fair-market value, giving gifts to clients is […]

Imprint Engine logo made out of trees, leaves and grass on construction paper.

How to Improve Sustainability Within Your Business

Posted on Fri May 24, 2024.

Research shows that 90% of customers expect businesses to address social and environmental issues. With Gen Z influencing purchasing decisions and accounting for a larger portion of the workforce, many businesses are examining how to improve sustainability. By embracing sustainable practices, companies not only demonstrate ethical responsibility but also position themselves for long-term success. Specifically, […]

Hand reaching through a laptop screen holding a purple gift.

10 Virtual Employee Appreciation Gift Ideas

Posted on Wed May 22, 2024.

As the leader of your virtual team, you play a pivotal role in driving their success (ding ding, here’s your cue!). To ensure all operations are headed in the right direction, prioritize employee appreciation. This fosters trust, engagement, and morale, and it becomes even more critical when geographical distance poses challenges to building rock-solid team […]

Gift on purple and blue background with text that says Corporate Gifting Trends '24

2024 Corporate Gifting Trends: What’s Hot in Business Gifting

Posted on Thu May 16, 2024.

Since ancient times, people have exchanged gifts as symbols of appreciation — and after the Industrial Revolution, gifting swiftly became a business strategy. There are countless benefits to gifting, and always evolving corporate gifting trends, but our goal as your brand experience partner is to create meaningful moments that foster stronger connections. Click here to […]

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How to Build Customer Loyalty: 6 Tips

Posted on Fri May 10, 2024.

Let’s state the obvious: Businesses would cease to exist without customers. Establishing a loyal customer base is crucial to every brand’s success, but it doesn’t happen overnight and it certainly doesn’t happen by accident. There’s an art to understanding how to build customer loyalty. For over a decade at Imprint Engine, we’ve mastered the art of […]

How to Maintain Culture in a Global Organization

Posted on Tue May 7, 2024.

The world of work is evolving rapidly. Whether you’re based in America or New Zealand, remote work has shattered geographical barriers. This flexibility grants access to top talent from around the globe. But as possibilities expand, leaders also face new questions about how to maintain global company culture. As a global merchandise partner & distributor, […]

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Business Merchandise Ideas to Elevate Your Brand in 2024

Posted on Mon Apr 29, 2024.

Today’s businesses always look for new ways to connect with people. But let’s be honest: most branded merchandise ends up in the trash faster than you can say “swag.” How can we make your brand live long after the handshake meet-and-greet? Think high-quality. Our well-curated products not only create instant connections but also foster repeat […]

Image showing the Alyce logo vs the Sendoso logo vs the Imprint Engine logo

Alyce vs. Sendoso vs. Imprint Engine: Key Differences

Posted on Fri Apr 26, 2024.

Corporate gifting platform Sendoso recently announced its acquisition of Alyce, combining two of the more well-known companies in the promotional marketing space. However, the two platforms continue to operate independently. A growing industry means an ever-changing landscape of platforms available to streamline your business’s gifting goals. Let’s take a closer look at Alyce vs Sendoso, […]