Why Building Your Corporate Identity Matters

Building corporate identity always answers the question of “who are we as a company?” It entails more than just the visual aesthetics of your brand; it’s also the language you use, your office culture, and core values. 

You wouldn’t believe all of the ways one company can elaborate and communicate their corporate identity. My team and I are in the business of doing just that: Conveying corporate identities through memorable, out-of-the-box experiences (even though some experiences are inside of a box).

 

Table of Contents

1. The importance of building your corporate identity 
2. How to bring your corporate identity to life
3. How partnering with Imprint Engine makes building your brand identity easier

 

The Importance of Building Your Corporate Identity

Even if you haven’t put much effort into it, you already have a corporate identity. Consumers and employees perceive your existing brand elements whether you intentionally planned them or not, so you may as well strategically build a corporate identity that draws people in and pushes you toward your goals. 

Reinforces trust & connection

A strong corporate identity boosts brand awareness. Customers are better able to recognize your brand and associate your identifying features with the quality of products or services you provide. In turn, they’re more likely to feel connected to your brand and become repeat customers.

Sets you apart

Doesn’t it feel like you’re being targeted by brands everywhere you look? A memorable corporate identity makes you stand out in a sea of similar companies. Consumers will begin associating your visual marketing elements with your brand’s story, personality, and culture, resulting in a cohesive image that sets you apart.

Creates better marketing efforts

With greater recognition thanks to your strong corporate identity, your marketing campaigns don’t have to work as hard. No need to reintroduce yourself over and over again; consumers should be able to remember your identity quickly whether it’s through a social media ad or displayed on a T-shirt. Promotional products are stellar marketing tools that communicate your identity in a number of ways. Read more about the benefits of promo products.

Aligns with your business goals

Your corporate identity helps you define your goals and vice versa. Once you’ve identified your vision and goals, elements such as design and messaging work together to reach your target audience and reinforce objectives.

Retains existing customers

A consistent and memorable corporate identity strengthens bonds between your brand and existing customers. Customers are more loyal to companies they trust, so creating an engaging and distinguishable identity is key in retaining relationships.

Read about how to build a brand image that stands out in a crowded market. 

How to Bring Your Corporate Identity to Life

Right now you might be sitting there outlining a list in your head of all the elements that make up your corporate identity. Of course, your brand aesthetic and mission are part of it. You may also be considering the tone of your messaging, your social media presence, your office culture, and even your uniforms or signage when envisioning your corporate identity. Below are a few ways we help companies ranging from small start-ups to global enterprises bring their corporate identities to life.

(Not familiar with us? Get a rundown of how we work.) 

Create seamless product launch designs and workflows

Merchandise reinforces corporate identities. Not only do branded products organically amplify your reach, they can communicate your personality and values. When unique product designs and seamless workflows are developed correctly, your corporate identity can reach and resonate with people easily and efficiently. Learn how Imprint Engine helps brands do this every day.

Design promotional products that people will actually want

Promotional products don’t have to be boring tchotchkes stamped with your logo. Most vendors don’t take the time to understand your corporate identity, which often results in products that don’t leave an impression or resonate with your audience. When a promo product effectively communicates your identity, it strengthens your connection with its recipient. 

Read about how we build promotional programs that work smarter, not harder.

Use premium creative services to showcase your voice

Once you’ve fine tuned your corporate identity, the fun part begins. Employ premium creative services like brand kits, custom illustrations, innovative product designs, or interactive web features to showcase and amplify your identity. Imprint Engine offers a broad suite of creative services and a roster of designers, photographers, editors, developers, and project managers for you to utilize. Read more about our creative services.

Partner with effective global teams who have your back

It’s easy for your corporate identity to get lost in the shuffle when implementing promotional programs, products, or global campaigns. Having a partner with branding and logistics expertise as well as boots on the ground around the world ensures brand consistency and budget efficiency. With teams in North America, Europe, and APAC, we’re situated to create and fulfill memorable, global brand experiences while cutting costs and controlling quality. Read more about Imprint Engine’s global operations.

Like How That Sounds? Let’s Get to Work

A strong corporate identity provides endless opportunities to connect with people inside and outside of the organization. Let’s chat about the many ways we can help bring your identity to life.