Is there anything quite as dull as paging through a catalog of blank products? It’s hard to get excited about a product when you can’t properly envision your customization options. Sure, putting in the effort of uploading a file for a digital mockup might do the trick, but what if you had a catalog filled with products already customized with your colors and logo? And what if every product was selected with your goals and interests in mind? That’s part of what we do at Imprint Engine. And we’ve invested loads of time and resources to make building your custom catalog easy and efficient.

Need to Skim? Key Takeaways:

  • Instead of giving buyers pages of ready-made products stamped with [YOUR LOGO HERE], custom catalogs show them what their unique brand elements would look like on every product.
  • Imprint Engine has a finely tuned process for creating custom catalogs with products curated for your specific buyers.
  • Going the extra mile with custom catalogs eliminates the need for countless mockups and leads to a more effective sales process.

Table of Contents

  1. What is a product catalog?
  2. How we make product catalogs that drive sales & stand out
  3. Why going the extra mile with your product catalog matters

What is a Product Catalog?

Product catalogs are beautiful little resources that house all of your product information in one, neatly designed place. B2B and B2C companies use catalogs to showcase product specs like pricing, dimensions, materials, certifications, and even sustainability pledges. Whether your reader is a rep or the end customer, your catalog should give them enough product information to jump right into a conversation about purchasing.

The Difference Between Basic vs. High-Quality Catalogs

Let me start by sharing a little about the typical product catalogs created within the promo industry (AKA the basic ones). Quality and layout can vary, but there’s always one constant: the product photos can only show how logos might look on that product. Therefore, catalog creators usually showcase some of their client logos, fake company logos, their own logo, or worse: [YOUR LOGO HERE]. A high quality catalog is able to engage the reader by choosing products that make sense for their brand and customizing them with the right colors and artwork.

How We Make Product Catalogs That Drive Sales & Stand Out

There are more steps to catalog creation than you’d think. From designing introduction pages, choosing and organizing content, to tying everything together in the final pages, we have a finely tuned process of making your catalog the best one buyers have ever seen.

1. Gather Product Data

Naturally, in order to tailor a catalog to your brand, we’ll collect as many brand assets as possible and even ask questions about the types of products and brands you’d like to offer. We get to know your brand as well as we know our own so that we can recommend the best possible options. Read more about how we work

2. Discuss the Layout & Priorities

Once we understand your brand and goals, we can prioritize certain elements or highlight specific product details in the catalog. Our designers have put together hundreds of catalogs, so they’ll guide you toward the most effective way to organize and showcase your products and information.

3. Work With Developers to Create a Custom Catalog That Showcases Products

Thanks to some of the insanely talented in-house developers here and years of trial and error, we’ve built a way to generate custom catalogs quickly that allow any company that works with us (or is interested in working with us) to get their own, uniquely branded catalogs from the get go.

Why Going the Extra Mile With Your Product Catalogs Matters

Basic catalogs work fine for showcasing ready-made products, but for many clients, it makes it tough to envision how their brand would look, which is almost always needed before they make a purchase. Here are just a few reasons why custom catalogs are worth it in the long run:

It Removes the Guessing For Your Customers

When you see your brand already mocked up on a product, representing the exact decoration method used (screen print, embroidery, laser engraving, etc.), there’s no more guessing on what product could look good with your logo… you already know.

It Saves a Massive Amount of Time

Custom catalogs save so much needless back-and-forth. No need to request mockups or inquire about which decoration methods can be used — it’s already in front of them! 

It Makes Your Sales Process More Effective

Going the extra mile for clients and prospects can more efficiently turn inquiries into sales. Not only does the time saved on needless back-and-forth benefit sales, but the products themselves will invoke excitement from buyers. Browsing products customized with their unique brand elements is far more impactful than seeing hundreds of blank products or generic artwork.

Need a Custom Product Catalog? You’re in Good Hands

Custom catalogs provide real inspiration and save buyers a massive amount of time and creative legwork. That’s why we’ve invested our time into making them easy to produce, easy to receive, and easy to use! 

Quick start by filling out this form!

We can’t wait to connect with you.