Building a Merchandising Strategy? Use Our Process

Whether your retail merchandise lives online or in the real world, crafting an effective merchandising strategy should be your first step in designing a customer experience that keeps people coming back. We build company stores and in-person displays for companies of all industries and sizes, so we’ve compiled our key insights and approaches to meeting the needs of customers and exceeding your revenue goals.

Table of Contents 

1. What is a merchandising strategy and why do I need one?
2. How we approach merchandising strategies
3. How we helped build a strategy for Green Thumb Industries

What Is A Merchandising Strategy And Why Do I Need One? 

Your merchandise strategy is how you optimize the purchasing journey in your physical or digital stores to attract buyers and create a convenient and positive customer experience. When working in tandem with your brand experience strategy, a strong merchandising strategy clearly showcases your offerings, generates excitement, and ultimately boosts sales.

Related read: How to leverage discounts and achieve a stellar promotional mix

How We Approach Merchandising Strategies

An effective strategy is not one-size-fits-all. Your brand is as unique as your customer base, so at Imprint Engine, we tailor our strategy to target your goals and your customers’ needs.

Staying on Top of Trends

What sets us apart from the majority of brand experience agencies is our pulse on trends across a variety of demographics. We know what people are engaging with beyond our industry and region because our clients include some of the biggest companies in the world. With current trends in mind, we’re able to create a relevant and effective merchandising strategy.

Personalization

Personalization more deeply connects customers to their shopping experience. By collecting and analyzing customer data, we’re able to segment audiences and provide custom product recommendations. We also personalize steps throughout their purchasing journey like dynamic website content, omnichannel marketing, and email follow-ups with personal messages and exclusive offerings. When done strategically, personalization creates a more engaging and compelling shopping experiences.

Understanding the Audience

You have to know your customers and what they look for in a shopping experience. We factor in customer demographics, browsing activity, and purchasing preferences and behaviors to build buyer personas and tailor a shopping experience that best appeals to them.

Reinforce Brand Recognition

Your brand identity should cohesively carry over into your physical and digital merchandising experience to reinforce brand recognition. We achieve this by incorporating visual brand elements across displays, web design, packaging, and more. We also make sure your brand story is evident in each design and packaging decision we make.

How We Helped Build a Merchandising Strategy for Green Thumb Industries

We just celebrated one year of partnership with Green Thumb Industries, a cannabis giant with an impressive portfolio of branded products. But for a company their size, they needed a merch vendor that could offer full-service solutions with open communication, a team-focused approach, and a good handle on web development, reporting and global compliance. Enter their one-stop-shop partner, Imprint Engine.

From initial brainstorming to company stores and the final unboxing experiences, we’re continuously providing Green Thumb with white-glove support in all things merchandising.

Level Up Your Merchandising with Imprint Engine

A strong merchandising strategy is more than just a facelift for your retail stores. It’s an intentional course of action to establish customer loyalty and drive revenue.

Let us help upgrade your merchandising strategy.