FEATURED POST

2025 Corporate Gifting Trends: What’s Hot In Business Gifting

Have you ever felt like something is supposed to be common knowledge – but you don’t know the first thing about it? Don’t let that be your experience with business gifts for clients! Understanding corporate gifting trends, and knowing how to use gifting, can give your business a massive leg up. If you’re not already […]

Image comparing a high quality branded backpack vs cheap promotional products.

Swag vs. Merch: Why We Avoid Saying Swag

Posted on Thu Jan 9, 2025.

If you’ve been around the promo industry long (or if you’re just a millennial), then you’re well versed in the term “swag.” There’s a misconception floating around that “swag” is synonymous with “merch,” when in fact the two have largely different implications. Branded merchandise — more casually known as merch — refers to products sold […]

Leather bag, smartphone, sunglasses, watch, money on wooden background. Men's accessories

How to Set Your Swag Budget: Balancing Costs & Impact

Posted on Thu Jan 9, 2025.

So you’re in charge of your organization’s promotional products and brand experiences. Congrats! You may not think so yet, but this is going to be fun. Before we get into curating the perfect set of products and experiences for your team, you have to learn how to set your swag budget. Budgets for promo products […]

Meaningful Thank You Gifts for Event Speakers

Posted on Mon Jan 6, 2025.

When you’re choosing thank-you gifts for speakers, you’ve got to get it just right. Practicality and personalization are the golden rules, but you’ve got to go beyond the basics. It’s all in the details (your audience’s attention goes there first!). The right gift isn’t just about what’s inside, it’s about how you make it uniquely […]

5 New Year Gift Ideas for Clients

Posted on Thu Jan 2, 2025.

New year, new clients? It’s the perfect time to put your best foot forward! Make a lasting impression with a thoughtful gift to kick off the year on the right note. We’ve curated a list of New Year gift ideas for clients that are sure to spark your creativity. Take your gifting to the next […]

Is Direct Mail Still Effective? How We Leverage It For Success

Posted on Mon Dec 30, 2024.

Digital and social media marketers want you to think direct mail is dead. But as the online world gets more saturated, consumers are craving tangible, “real life” brand experiences! At Imprint Engine, we’ve seen firsthand how in-person brand experiences can have a more powerful impact than digital experiences. With careful consideration and strategy, direct mail […]

Meaningful Work From Home Gifts

Posted on Fri Dec 27, 2024.

Gifts are like party snacks—get the right ones, and they’re a hit. Get the wrong ones, and they’re forgotten or, worse, tossed. After all that effort, the last thing you want is for your  work from home gifts to feel like a waste. Finding the best gifts for your work from home team is overwhelming—something […]

The Hidden Costs of Global Merch Distribution (And How to Avoid Them)

Posted on Fri Dec 20, 2024.

So, you’re going international with global merch distribution! Expanding your brand globally is an exciting move, but it comes with its fair share of complicated distribution challenges. For starters, every country in the world has its unique set of rules, regulations, and shipping standards, not to mention the hidden costs that seem to pop up […]

Why Your Merchandise Marketing Isn’t Working (And How to Fix It)

Posted on Wed Dec 18, 2024.

We’ve all received branded products that wound up buried in the back of a junk drawer. But there are also those rare pieces of merchandise that stay in our rotation of favorite hoodies, useful productivity tools, or meaningful mementos. Merchandise marketing has the power to leave a lasting impression that results in increased customer loyalty […]

How to Manage Merchandise Inventory Without Cluttering Your Office Closet 

Posted on Mon Dec 16, 2024.

Managing merchandise inventory is the backbone of any e-commerce business. Really, who wants to rummage through stacks of boxes or sift through pages of unorganized data in order to gauge the status of your inventory? Your inventory is one of your company’s most valuable assets, so how you choose (or neglect) to manage it can […]

5 Best Custom Blankets 

Posted on Thu Dec 12, 2024.

How many times do you think people wear their “bridesmaid” or “groomsman” shirts after the wedding? Probably not often. The same goes for gifts that don’t feel thoughtful—one-time use, then forgotten. But when you’re in charge of gifting or merch, you want something people will actually use and love. That’s why custom blankets are one […]

Gift Giving in the Workplace: How To Do It Right

Posted on Tue Dec 10, 2024.

Imagine having a go-to checklist for every question about gift giving in business. From knowing who to include to figuring out how to strike the perfect chord with clients or employees, thoughtful corporate gifting can push professional relationships in the right direction.  Let’s break down the who, what, when, and why to help you make […]

5 Best Custom T-Shirts for Branded Merch

Posted on Fri Dec 6, 2024.

Pocket tees, polos, henleys, v-necks… How do you pick the right t-shirt?Here’s a little secret about tees: the quality of the cut and cotton blend matter way more than the style! If you want to create custom printed t-shirts that people actually want to wear, getting the basics right should come before logos and printing. […]