FEATURED POST

Tariffs and the Promo Industry: Mitigating Risk

UPDATE – MAY 12, 2025 U.S.–China Tariffs Take a 90-Day Breather Just as we were hitting “publish,” on the latest update to tariffs and the promo industry, the White House and Beijing made a rare move: they hit pause. As of this morning, the two sides have agreed to roll back tariffs for 90 days. […]

Collage showing different corporate gift ideas (journals, watch, headphones, champagne)

The Ultimate Guide to Branded Corporate Gifts

Posted on Fri Jul 26, 2024.

In today’s competitive market, the true success of your business hinges on more than just great products or services—it’s about building and sustaining strong relationships. It’s brutal out there, and businesses need every advantage to stand out and thrive. So, how do you gain an edge? The answer lies in the power of branded corporate […]

Two people sitting on a bench wearing Imprint Engine branded gear.

Welcome Kits for New Employees: Unique Ideas

Posted on Wed Jul 17, 2024.

Starting a new job is like being a 3-year-old on training wheels—everything is new, a bit wobbly, and let’s face it — overwhelming. One way to ease the nerves and welcome recruits is with welcome kits. Thoughtfully picked items can set the tone for the road ahead. Recent statistics show that organizations with a strong […]

Abstract image welcoming a new hire, shaking hands

10 Corporate Welcome Gifts for New Hires

Posted on Sat Jun 29, 2024.

In the words of Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That’s why you should never diminish the first impression a corporate welcome gift can have on a new employee. It’s an easy way to communicate your company’s […]

Welcome in purple letters surrounded by notebooks, pens and coffee.

Small & Meaningful Welcome Gifts for New Employees

Posted on Wed Jun 26, 2024.

Being the new guy isn’t always easy. As an employer, the ball is in your court to make new hires feel welcome! Small welcome gifts are quick and easy tools to help you start off on the right foot with new employees. Gifts also help set the tone about your company culture and serve as […]

Neon outlined handshake on a dark background.

How to Maintain a Good Relationship With Customers

Posted on Wed Jun 12, 2024.

Are you struggling to balance marketing, sales, and event efforts while maintaining a good relationship with customers? You’re not alone. According to Forbes, 80% of customers want personalized experiences across all touch points. This is where it gets interesting. There is an essential piece that most brands are getting wrong when it comes to Customer Relationship […]

Two people high fiving.

How to Build Employee Morale: Effective Strategies for Managers

Posted on Mon Jun 10, 2024.

The silent productivity killer — low morale. The feeling your employees get walking through that door or logging on for the day impacts their performance, satisfaction and retention. Here’s how you can revive your team’s spirit. Morale can stoop low for many reasons, from organizational and leadership changes to the feel of the office-space (are […]

Image featuring man holding a Troubador bag.

15 Best Corporate Gifts for Clients

Posted on Thu Jun 6, 2024.

The $242 billion corporate gifting industry is expected to exceed $300 billion within the next two years. If you’re not riding the gifting train already, it’s time to get on board! Not only does gifting help build and maintain strong relationships with clients and employees, it helps boost sales and brand awareness.  Knowing the why […]

Vertical bar chart made from hats, books, pens and backpacks

What is Promotional Budget? An Essential Guide for Businesses

Posted on Tue Jun 4, 2024.

Have you ever wondered how some brands get their names on people’s lips? It’s not magic (although creative marketing can sometimes feel that way); a core part of their plans is having a promotional budget.  So, what is a promotional budget? This is the pile of cash you’ve specifically set aside to promote your product […]

Watercolor drawing of a person giving another a gift on a vintage, watercolor, blue and purple background.

Can I Give a Gift to a Client? Understanding Corporate Gift Etiquette

Posted on Wed May 29, 2024.

Gifting is a powerful tool for strengthening relationships. Whether you’re rewarding a hard-working employee, celebrating a holiday, or acknowledging an important customer, a thoughtful gift tells them you value whatever it is they bring to the table. While there are some basic compliance rules like maintaining a low fair-market value, giving gifts to clients is […]

Imprint Engine logo made out of trees, leaves and grass on construction paper.

How to Improve Sustainability Within Your Business

Posted on Fri May 24, 2024.

Research shows that 90% of customers expect businesses to address social and environmental issues. With Gen Z influencing purchasing decisions and accounting for a larger portion of the workforce, many businesses are examining how to improve sustainability. By embracing sustainable practices, companies not only demonstrate ethical responsibility but also position themselves for long-term success. Specifically, […]

Hand reaching through a laptop screen holding a purple gift.

10 Virtual Employee Appreciation Gift Ideas

Posted on Wed May 22, 2024.

As the leader of your virtual team, you play a pivotal role in driving their success (ding ding, here’s your cue!). To ensure all operations are headed in the right direction, prioritize employee appreciation. This fosters trust, engagement, and builds employee morale, and it becomes even more critical when geographical distance poses challenges to building […]

Gift on purple and blue background with text that says Corporate Gifting Trends '24

2024 Corporate Gifting Trends: What’s Hot in Business Gifting

Posted on Thu May 16, 2024.

Since ancient times, people have exchanged gifts as symbols of appreciation — and after the Industrial Revolution, gifting swiftly became a business strategy. There are countless benefits to gifting, and always evolving corporate gifting trends, but our goal as your brand experience partner is to create meaningful moments that foster stronger connections. Click here to […]