The global trade landscape is shifting rapidly, and tariffs and the promo industry are more interconnected than ever. With existing tariffs on Chinese imports as high as 25%—and proposals for even steeper duties on goods from China, Canada, Mexico, and beyond—pricing uncertainty is a growing concern for businesses that rely on branded merchandise.

What’s at stake?

For industries dependent on global supply chains, tariffs in the promo industry don’t just mean higher costs—they require agility, strategic sourcing, and proactive problem-solving. At Imprint Engine, we’ve been preparing for this moment for years. Our supply chain strategies ensure that no matter how trade policies shift, you get high-quality products at the best possible prices.

How We’re Staying Ahead of Tariffs and the Promo Industry Challenges

1. Diversified Sourcing for Maximum Flexibility

We don’t rely on any single country for production. Our global network includes factories in Vietnam, India, Bangladesh, the EU, and the Americas, allowing us to pivot swiftly when tariffs increase. This flexibility is crucial for keeping costs down without compromising quality.

  • Example: We’ve already transitioned much of our apparel production from China to Vietnam and Bangladesh, reducing exposure to tariffs in the promo industry while maintaining top-tier product standards.

2. Locked-in Pricing to Minimize Surprises

Strong supplier relationships allow us to negotiate stable pricing even in volatile markets. By securing bulk inventory and establishing long-term agreements, we help clients avoid unexpected cost spikes.

  • Example: We recently worked with a key factory partner to lock in bulk pricing for print materials, shielding our clients from tariff-driven price increases in the promo industry.

3. Localized Production to Reduce Costs and Delays

By leveraging regional manufacturing, we cut down on shipping costs and bypass certain tariffs entirely. Our expanded European production capabilities support global brands efficiently, while our near-shore options in Central and South America offer alternatives for U.S. clients.

  • Example: We’ve shifted select signage production to U.S.-based manufacturers, helping clients sidestep tariffs in the promo industry while maintaining brand consistency.

4. Smarter Solutions to Keep Costs Under Control

We go beyond just shifting suppliers. Our team actively explores alternative materials and innovative product designs that avoid tariff-heavy classifications without sacrificing quality.

  • Example: When tariffs increased on steel and aluminum imports, we sourced alternative materials for reusable drinkware to maintain competitive pricing.

5. Real Understanding of Tariff Impact

A 10% tariff doesn’t always mean a 10% price increase. Since tariffs apply to Freight on Board (FOB) costs rather than final retail pricing, actual price hikes are often in the 4-7% range. We leverage these nuances to develop cost-saving strategies that keep your budgets intact.

6. A Balanced Approach to U.S. vs. Overseas Production

Moving everything to domestic production isn’t always the answer—U.S. manufacturing often remains more expensive than even tariff-affected imports in the promo industry. Instead, we take a strategic approach, balancing domestic and international sourcing to optimize cost, speed, and quality.

7. Continuous Expansion of Our Factory Network

We don’t just react to changes—we stay ahead of them. By constantly evaluating and onboarding new suppliers that meet our high standards for quality, ethics, and sustainability, we ensure that we always have the best sourcing options available.

What This Means for You

The trade landscape may be uncertain, but your promotional product strategy doesn’t have to be. By partnering with Imprint Engine, you benefit from:

Minimal Price Disruptions – Our proactive sourcing approach helps keep cost increases to a minimum.
Early Order Advantage – Planning ahead can lock in the best pricing before new tariffs in the promo industry take effect.
Creative, Cost-Saving Solutions – We always explore alternative materials, suppliers, and production strategies to optimize your budget.

The Bottom Line

Tariffs and the promo industry are evolving, but they don’t have to disrupt your budget—that’s where we come in. Our expertise in navigating trade complexities ensures you can focus on growing your brand while we handle the logistics and pricing challenges.

If you have upcoming projects and want to discuss how we can help you stay ahead of pricing shifts, let’s connect. We’re always thinking a few steps ahead—so you don’t have to.

📩 Let’s talk strategy. Reach out today to discuss the best approach for your next campaign.

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