Michael Schwandt

Direct mail is an advertising tool that allows your brand to reach people offline through printed mailers, swag, or other physical items. Digital marketing has become so oversaturated that consumers are experiencing information overload, resulting in decreased engagement and analysis paralysis. Direct mail provides an opportunity to connect with consumers in a more memorable, tangible […]

Custom merchandise gives businesses the opportunity to showcase their brand personality through fashion and design while advertising their business each time the product is worn or used. One of the most popular decoration techniques for branded merch is screen printing, which requires special tools and skills to manage and produce high-volume production orders. That’s where […]

Need to Skim? Key Takeaways: Table of Contents What Makes a Great Swag Bag? If you’re familiar with the Imprint Engine brand, you know we usually shy away from the term “swag,” because frankly, we believe it degrades what the word represents. But today, we’re not talking about cheap tchotchkes or throwaway crap you’ve seen […]

Need to Skim? Key Takeaways: Table of Contents One thing every successful global company has in common is global brand consistency. To be recognizable worldwide, your brand needs to establish a streamlined process in accordance to every region or country you’re in for how you produce, distribute, and manage your marketing and products. Imprint Engine […]

Need to Skim? Key Takeaways: Table of Contents The hoodie has evolved from a utilitarian garment for laborers in the 1930s to a wardrobe staple for everyone: athletes, soccer moms, high-fashion models, loungewear aficionados, and everyone in between. Naturally, they’ve become one of the most popular apparel options for branded merch. When coming up with […]

Need to Skim? Key Takeaways: Table of Contents Is there a wrong way to say ‘thank you’? Maybe not, but there are certainly weak ways to say it. Corporate gifting is a proven strategy to strengthen relationships, but many employees have been met with underwhelming or disappointing gifts that are poor quality, badly designed, distasteful, […]

It’s likely that nearly every graphic tee in your collection was made using screen printing. It’s a versatile method for applying designs using a mesh screen, ink, and a rubber blade. If you’re designing your next batch of merch but are curious about why exactly screen printing is one of the most popular decoration methods, […]

How to Build Your Brand Image You have to be tired of being just another face in the crowd.  Today, getting people to love and trust your brand is just as important as getting them to know you. In fact, it isn’t a luxury. It’s essential for survival! At Imprint Engine, we’ve been a branding […]

We all know by now that first impressions matter. So does the second, third, fourth, fifth, sixth, and seventh impression! (That’s not a random stopping point, by the way. On average, a person needs to interact with a brand seven times before they’re ready to make a purchase.) These impressions, or connections between you and […]

Brand experience marketing, or experiential marketing, is how brands connect with customers through in-person or digital experiences. The brand experience embodies sensations, emotions, thoughts, and perceptions that take place before, during, and after customers interact with your brand, whether it be through large-scale guerilla marketing campaigns or small-scale digital touch points. Need to Skim? Key […]