Michael Schwandt

Remember when business cards were the most efficient tool to spread the word about your brand? To introduce your brand identity, you simply reached in your wallet and presented people with a bit of stationary. Today, branding lives all around us — and even on us! Of course, physical and digital business cards are still […]

“I need you to look into promotional products for our next campaign. Please bring a budget over by EOD.” Oof. If you’re feeling the pain, we’ve been there too. When it comes time to get the paper and pen to start budgeting for promotional marketing, skilled individuals from marketing to HR often need help knowing […]

If you’ve been around the promo industry long (or if you’re just a millennial), then you’re well versed in the term “swag.” There’s a misconception floating around that “swag” is synonymous with “merch,” when in fact the two have largely different implications. Branded merchandise — more casually known as merch — refers to products sold […]

Digital and social media marketers want you to think direct mail is dead. But as the online world gets more saturated, consumers are craving tangible, “real life” brand experiences! At Imprint Engine, we’ve seen firsthand how in-person brand experiences can have a more powerful impact than digital experiences. With careful consideration and strategy, direct mail […]

Gifts are like party snacks—get the right ones, and they’re a hit. Get the wrong ones, and they’re forgotten or, worse, tossed. After all that effort, the last thing you want is for your  work from home gifts to feel like a waste. Finding the best gifts for your work from home team is overwhelming—something […]

We’ve all received branded products that wound up buried in the back of a junk drawer. But there are also those rare pieces of merchandise that stay in our rotation of favorite hoodies, useful productivity tools, or meaningful mementos. Merchandise marketing has the power to leave a lasting impression that results in increased customer loyalty […]

Imagine it’s the holiday season, and your company is gearing up to express gratitude to clients, partners, and employees. You want to make a lasting impression that reflects your brand’s values and appreciation. How will they feel when opening the box? It’s the warm, small gestures that count. Plus, it is strategic. To answer the […]

Let’s talk about hats: Is there a more unisex, one-size-fits-most apparel option that’s as fashionable as it is practical? That’s why we’re here to talk about the best custom hats around. Not only are they typically more cost-effective, hats make great conversation starters and “walking billboards” that quite literally keep your brand at top of […]

Why is important to understand what good offline marketing examples are? Well, the digital world we live in has made us pretty desensitized to messaging, and it takes something truly memorable to stand out. Think about it – from the moment you wake up, you’re surrounded by digital content. The morning news plays as you […]

How many door-to-door sales people have you invited in for dinner lately? Approaching strangers is a lot easier when there’s some background knowledge to work with. That’s where your promotional marketing strategy comes in. In marketing, knowledge is everything. Reaching new customers, selling to them, and keeping them loyal all rely on how well you […]